HeartBuddy · A friend at every step

HeartBuddy

An AI companion for children. Preparing them at home, supporting them in clinic, soothing them in hospital, walking with them through recovery.

Child with HeartBuddy
02 · Demo

See Buddy in Action.

A brief look at how HeartBuddy turns emotional stress into moments of comfort, connection and cooperation.

03 · The Problem

Half of children
walk into care scared.

Pediatric anxiety is the most under-addressed problem in children's healthcare. It starts at home, peaks in the clinic or hospital, and follows the child home. Every system in the chain feels the cost.

~50%
Of children experience clinical anxiety during medical procedures.
+0.5-1d
Longer hospital length of stay when stress is unmanaged.
Child in hospital
+$2-3k
Extra cost per anxious hospital admission.
~20%
No-shows and late cancellations in pediatric clinics.

Sources: CDC NSCH 2021 · Doupnik et al., Hosp Pediatr 2016 · HCUP SB #250 2016 · Schuman, Contemporary Pediatrics 2023

04 · The Gap

Pediatric care has great people.
What is missing is the thread.

Today, every part of the journey has its own answer. Each works in its moment. None connect. The gap is not a missing tool. The gap is continuity.

Child Life Specialists
Deep · Personal
Staffing-limited. ~2 hours/patient.
Hospital Tablets
Distracting
No clinical context. Do not soothe.
Prep Apps & Booklets
Educational
Static. Not adaptive to mood or age.
Parents
Loving · Constant
Untrained, anxious, lack tools.
HeartBuddy is the thread
A continuous companion that amplifies everyone in the room.

HeartBuddy is a force multiplier. The CLS gets a presence between visits. The parent gets an evidence-based guide. The hospital gets a continuous emotional record. The child gets one familiar friend across every setting.

05 · The Solution

The Engine of Science.
The Face of Magic.

HeartBuddy is a vertically integrated AI platform that connects the clinical journey with emotional continuity, turning a scary medical process into a familiar adventure.

Clinically Authored Brain
3,159 expert nodes covering every step of the pediatric journey.
Multi-Character Architecture
Israel pilot launches with Cramel, Israel's #1 children's brand (500K books, 5 TV seasons, 100 episodes). US scale with international partner (Disney, Sesame in active discussions). The engine is brand-agnostic.
Safety-First AI
8 layers of deterministic guardrails plus clinical review on every AI response. Built for clinical trust from day one.
Cramel - HeartBuddy character SuperBoy - HeartBuddy character Monkey - HeartBuddy character Baymax - HeartBuddy character
Brand Strategy · Two Layers

One engine. Many faces.

Israel pilot launches with Cramel - Israel's #1 children's brand. US commercial launches with an international partner: active discussions with Disney and Sesame. The engine is brand-agnostic. One engine, many beloved faces.

Disney Sesame Workshop Mattel
07 · The Journey

One companion.
Four moments.

HeartBuddy is not a hospital tool. It is a continuous presence. It meets the child wherever care is happening - whether that is in a children's hospital, a pediatric clinic, or a quiet bedroom the night before a procedure.

Home
01 · Pre-visit
Preparation

Meet Buddy at home. Kid-level explainers, role-play, worry decompressed before arrival.

Clinic
02 · Clinic
In-visit support

Check-in, mini-games, breathing cues. Real-time mood signals to clinicians.

Hospital
03 · Hospital
Bedside friend

Daily check-ins, bedtime stories, mood tracking for nurses and Child Life.

Recovery
04 · Post-care
Recovery

Home after discharge. Bravery badges, emotional check-ins, family-subscription continuity.

08 · Clinical Validation

A flagship children’s hospital. Real clinical proof.

HeartBuddy goes to market on clinical proof, not promises. Validation launches in Israel first with a local IP, then scales to the US with an international brand partner.

Safra Children's Hospital, Sheba Medical Center
Launching Q1 2027
Safra Children's Hospital, Sheba (Israel)

The children's hospital of Sheba Medical Center, ranked 7th in the world (Newsweek 2026) and Israel's number one for eight straight years, a global oncology leader with its ARC innovation ecosystem. Clinical research launches here with Cramel in pediatric oncology and surgical preparation.

Proven where care happens.

HeartBuddy accelerates pediatric care and reduces hospital resource consumption. Children prepared by Buddy complete procedures faster, require less sedation, and need fewer staff interventions. Our clinical research at Safra (Sheba) quantifies the time, staffing, and pharmacological savings HeartBuddy delivers per pediatric encounter - turning anxiety from a hidden cost into a measurable clinical asset.

06 · Founder & Team

Built by a Product Maker.
Creative. Storyteller.

Yuval Levy, Founder & CEO

Yuval Levy

Founder & CEO · Tel Aviv · Toronto

A product maker and serial entrepreneur, two decades at the intersection of storytelling, design, and technology. Founded Smartoonz, Zeppelin, Kidpick, and AcadeMe+, with original kids’ TV on Disney, Cartoon Network, and PBS Kids reaching 150M+ households in 50+ countries.

Today: agentic AI in the hands of a product maker who knows children. Built for the moment they fear most - facing medical care.

LinkedIn Profile
EMBA Creative Leadership · Berlin School of Creative Leadership
Yuval Kalati
Yuval Kalati
BD & Partnerships

Co-founded Vonetize (IPO). Founded AcadeMe+. Closed 300+ studio and telco deals.

Esther Howard
Esther Howard
Global Commercial Advisor

20 years pediatric clinical ops. Runs Bezyl platform. Deep US hospital network.

Galit Perez
Galit Perez
Senior Clinical R&D

Head of Clinical Research at Maccabi. 20 years in digital-health R&D.

Dr. Mark Sorrentino
Dr. Mark Sorrentino
Clinical Advisor

VP Pediatric Dev at ICON. 20+ years designing global trials. FDA/EMA liaison.

Martin H. Sabag
Martin H. Sabag
Strategic Advisor

20+ years in B2B SaaS and AI. Scaled products 0 to 1.

FAQ

Common questions.

HeartBuddy includes simple role-play and comic scripts that explain these tools in kid-friendly language. Children can “practice” on the character first, so the real moment feels familiar instead of frightening.

Even in a short 10–15 minute appointment, HeartBuddy can calm a child in the waiting room and prepare them for what’s about to happen, like a vaccine or ear check, so the visit goes more smoothly.

Quite the opposite. HeartBuddy encourages reflection and communication with caregivers, friends, and teachers.

No. HeartBuddy is not a therapeutic or diagnostic tool. It’s a supportive companion to build emotional awareness and vocabulary.

Yes, because it’s not open. Every response is shaped by child-development experts and follows emotional-safety guidelines.

No. HeartBuddy uses AI to recognize emotions and respond, but only within carefully designed emotional flows. All content is age-appropriate and pre-reviewed.

Contact

Get in touch.

Questions, partnerships, or a demo, we'd love to hear from you.

  • General questions
  • Healthcare partnerships
  • Investors
Deep Dive

Procedure Coverage

The same engine, library, and character handle every common pediatric procedure that drives anxiety. Blood Draw is live today. Surgery Prep, IV Line, and MRI/CT Scan join through clinical validation in Q4 2026.

Live
Blood Draw
Q4 26
Surgery Prep
Q4 26
IV Line
Q4 26
MRI / CT Scan
Injection
Dental Care
Stitches
X-Ray
Inhalation
Throat Swab
Cast Removal
Ear Exam
Live today (1)
Clinical validation Q4 2026 (3)
Library roadmap through 2027 (8)
Deep Dive

Inside the Buddy Engine

Six months of clinical authoring, safety engineering, and continuous training. Production-ready. The AI is the actor, the library is the script, the safety pipeline is the director.

3,159
Expert-authored content nodes
3,150+
Age-adapted variants
412
Safety keywords deterministic
~85%
Responses from pre-authored DB
Static · Fixed
Safety Zone

Zero AI. Hardcoded responses in DB for active distress. Always direct: "Tell the nurse."

Verified · Clinical
Clinical Zone

Pre-approved factual content only. AI adds warmth, never invents fact.

Dynamic
Companion Zone

GPT rephrases pre-approved candidates. Emotional support, games.

Deep Dive

Multi-Modal Sensing

Live
Conversational signals

Reads emotional state from dialogue - word choice, sentiment, pace.

Near-term
Voice anxiety detection

Tone, prosody, hesitation. Voice carries anxiety words try to hide.

Developing
Biometric integration

Heart rate from bedside monitors and pediatric wearables.

Future
Visual emotional state

Facial-expression analysis from device cameras (with privacy guardrails).

Deep Dive

FDA Pathway

PhaseActivitiesCostOutcome
FY 2027Pre-submission meeting with FDA · IRB approvals$0.20MPivotal trial ready
FY 2028Pivotal trial execution (n=200-400) · 510(k) filing$0.54M510(k) filed
FY 2029FDA clearance · CPT code application$0.27MFDA-cleared SaMD
Total Program4 years$1.14MRegulatory moat
Deep Dive

HeartBuddy Features Showcase

Story Time-In

A calming, end-of-day ritual where HeartBuddy reads personalized stories to the child. This emotionally nurturing moment promotes relaxation, supports emotional processing, and creates a strong sense of safety-especially before bedtime or after stressful procedures.

Feature Screenshot
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